Showcase

Brand Events & Product Launches

Pure Locations has an enviable track-record delivering stunning event locations for some of the most recognisable luxury brands in the world.

With private residences available to book for brand events across Australia, our varied location portfolio includes harbourside penthouses to luxurious villas to church conversions.

CAROLINA HERRERA event at
VANTAGE POINT

CAROLINA HERRERA event at
VANTAGE POINT

CAROLINA HERRERA event at
VANTAGE POINT

CAROLINA HERRERA event at
VANTAGE POINT

CAROLINA HERRERA event at
VANTAGE POINT

CAROLINA HERRERA event at
VANTAGE POINT

CAROLINA HERRERA event at
VANTAGE POINT

CAROLINA HERRERA event at
VANTAGE POINT

CAROLINA HERRERA EVENT AT VANTAGE POINT

Carolina Herrera celebrated 40 years with an exclusive rooftop soireé at Vantage Point, boasting uninterrupted views of Sydney Harbour.

Guests celebrated in style as the sun set over the Sydney skyline, raising a toast to 40 years of Carolina Herrera with a stunning champagne tower, live entertainment, and some sparkle to light up the night sky. The occasion also marked the launch of the limited-edition Carolina Herrera x Swarovski Good Girl Eau De Parfum bottle.

With a location brief of “Sex and the City meets Gossip Girl” – Pure Locations provided the perfect location to host this soireé.  A luxury penthouse with an expansive terrace in Potts Point, Vantage Point combines modern glamour with timeless elegance.  Offering spectacular Sydney Harbour Bridge and city skyline views, Vantage Point is the ultimate location for luxury events.

Brand:  Carolina Herrera
Agency:  MaxMediaLab
Event:  Rooftop Soireé
Event Style:  Cocktail Party
Pax:  30 Guests
Location:  Vantage Point, Sydney
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glenfiddich event at skyline

glenfiddich event at skyline

glenfiddich event at skyline

glenfiddich event at skyline

glenfiddich event at skyline

glenfiddich event at skyline

glenfiddich event at skyline

glenfiddich event at skyline

Glenfiddich Product Launch at Skyline

Le Grand Pique-Nique Noir was an immersive event experience to launch Glenfiddich’s Grand Cru whisky.  The experience was designed with a focus on craftmanship, provenance, luxury and celebration.

Architectural award winning Skyline in Sydney’s Eastern Suburbs was the ideal location for this luxury event with it’s enviable clifftop oceanside position above Gordon’s Bay and luxurious interiors.

Brand:  Glenfiddich Whisky
Agency:  Yakusan
Event:  Product Launch
Event Style:  Sit-Down Dinner (2 seatings)
Pax:  50 Guests
Location:  Skyline, Sydney
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We Are Kindred Fashion Show at Gatsby House

We Are Kindred Fashion Show at Gatsby House

We Are Kindred Fashion Show at Gatsby House

we are kindred fashion show at gatsby house

we are kindred fashion show at gatsby house

we are kindred fashion show at gatsby house

we are kindred fashion show at gatsby house

we are kindred fashion show at gatsby house

We Are Kindred Fashion Show at Gatsby House

We Are Kindred launched the Bloom Resort 22 Collection at Australian Fashion Week at stunning location Gatsby House, an exclusive residence in Sydney.  The pool deck was transformed into a floral runway, and guests were treated to a heavenly garden party with incredible styling and grazing tables.

Gatsby House in Darling Point was an idyllic location to bring the dream to life for this exclusive fashion event and garden party.

Brand:  We Are Kindred
Production:  AZBcreative
Event:  Fashion Show for Australian Fashion Week
Event Style:  Runway Show & Garden Party
Pax:  150 Guests + Media
Location:  Gatsby House, Sydney
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DIOR EVENT at
palms house

DIOR EVENT at
palms house

DIOR EVENT at
palms house

DIOR EVENT at
palms house

DIOR EVENT at
palms house

DIOR EVENT at
palms house

DIOR EVENT at
palms house

DIOR EVENT at
palms house

Dior Forever Launch at Palms House

Dior added a touch of glam to Palms House unveiling their new makeup collection Dior Forever at an exclusive event.  The magical event was beautifully styled and included make up artist demonstrations complete with makeup stations, plus a photo wall for guests and influencers.

Palms House in Vaucluse, with it’s Mykonos meets Miami style and design, is a stunning location for luxury events, offering a superb setting with Sydney Harbour views.

Brand:  Dior
Agency:  Echo Communications
Event:  Product Launch
Event Style:  Bespoke
Pax:  30 Guests (2 sessions)
Location:  Palms House, Sydney
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PatróN EVENT at CASA ROSA

PatróN EVENT at CASA ROSA

PatróN EVENT at CASA ROSA

PatróN EVENT at CASA ROSA

Patrón Cocktail Event at Casa Rosa

Patrón celebrated International Margarita Day with an exclusive cocktail party at Casa Rosa. Patròn wanted to throw an “extraordinary house party” in a private residence, reminiscent of the homes you might find in the Hollywood Hills. VIP guests were treated to margarita stations with the finest tequila, canapés and a celebrity DJ.

Casa Rosa in Rose Bay provided the ultimate harbourside setting for guests toasting to International Margarita Day.

Brand:  Patrón
Agency:  MaxMediaLab
Event:  Cocktail Party
Event Style:  Cocktail
Pax:  50 Guests
Location:  Casa Rosa, Sydney
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L’Occitane EVENT at BUTLER HOUSE

L’Occitane EVENT at BUTLER HOUSE

L’Occitane EVENT at BUTLER HOUSE

L’Occitane EVENT at BUTLER HOUSE

L’Occitane Event at Butler House

L’Occitane en Provence Australia celebrated the relaunch of Immortelle Divine skincare collection at Butler House. The location was beautifully styled with florals and blooms throughout. Media and Influencer guests were treated to a garden party complete with a floral swing, brimming with Australian wattle, to celebrate the genius skincare powered by nature.

Butler House in Vaucluse provided an idyllic location for guests to experience the skincare collection in different zones of the house and garden setting.

Brand:  L’Occitane
Agency:  Stark Matthews
Event:  Brand Launch
Event Style:  Bespoke
Pax:  XX Guests
Location:  Butler House, Sydney
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GLASSONS EVENT at ASHTON HOUSE

GLASSONS EVENT at ASHTON HOUSE

GLASSONS EVENT at ASHTON HOUSE

GLASSONS EVENT at ASHTON HOUSE

Glassons Pool Party at Ashton House

Glassons hosted an exclusive pool party and shopping event at Ashton House to celebrate the launch of the Marco Polo capsule collection. The brand experience was tailored to Press and Influencers, plus a seperate event for VIP Customers, who were treated to a poolside cocktail party with a pop-up shopping experience, enjoying a day in the sun to shop the new summer collection.

Ashton House in Woollahra, a period style home, is ideal for private poolside events, with an expansive pool deck and tropical gardens.

Brand:  Glassons
Agency:  Kearns PR
Event:  Launch & Pop-Up Shopping Experience
Event Style:  Pool Party
Pax:  50 Guests
Location:  Ashton House, Sydney
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RALPH LAUREN EVENT at
THE CHURCH

RALPH LAUREN EVENT at
THE CHURCH

RALPH LAUREN EVENT at
THE CHURCH

RALPH LAUREN EVENT at
THE CHURCH

RALPH LAUREN EVENT at
THE CHURCH

RALPH LAUREN EVENT at
THE CHURCH

RALPH LAUREN EVENT at
THE CHURCH

RALPH LAUREN EVENT at
THE CHURCH

Ralph Lauren x Vogue Event at The Church

Ralph Lauren showcased its entire pre-fall collection in Melbourne, with an intimate trunk show that was hosted in partnership with Vogue Australia. Throughout the course of the evening, the intimate gathering of guests in attendance were given the opportunity to get a first look at the brand’s latest collection of apparel, accessories and watches.

The event was set underneath the towering vaulted ceilings of The Church in Collingwood – the impressive feature paired with the rustic, Hamptons-style décor of the location perfectly complementing the label’s American roots. Those invited were welcome to sip champagne as they browsed the collection of key items from Ralph Lauren’s latest drop, which were thoughtfully displayed throughout the space.

The Church in Collingwood is a truly unique location, perfectly blending the old and the new, and boasting 770 square metres of space for events in Melbourne.

Brand:  Ralph Lauren
Agency:  XX
Event:  Trunk Show
Event Style:  Fashion Show
Pax:  XX Guests
Location:  The Church, Melbourne
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SONY ALBUM LAUNCH AT
CASA ROSA

SONY ALBUM LAUNCH AT
CASA ROSA

SONY ALBUM LAUNCH AT
CASA ROSA

SONY ALBUM LAUNCH AT
CASA ROSA

SONY ALBUM LAUNCH AT
CASA ROSA

SONY ALBUM LAUNCH AT
CASA ROSA

SONY ALBUM LAUNCH AT
CASA ROSA

SONY ALBUM LAUNCH AT
CASA ROSA

Sony Music Album Launch at Casa Rosa

Sony Music launched the new album by artist Khalid with an exclusive event at Casa Rosa.  Inspired by the album title Free Spirit, the location was transformed into a sensory woodlands themed experience for the album launch.

The event was designed as a truly immersive experience, allowing guests to be transported into another world on arrival.  Guests were invited to explore their inquisitive side with a custom designed living moss bar, floral installations, an amazing sensory designed 3 course menu and bespoke cocktails. The luncheon was further enhanced by live interactive performers and tarot card readers.

Casa Rosa in Sydney’s Eastern Suburbs was the perfect location for this launch, with it’s parklike grounds, cascading gardens and wide verandas which boast stunning waterfront vistas.

Brand:  Sony Music
Agency:  Studio Noir
Event:  Album Launch
Event Style:  Sit-Down Lunch
Pax:
  30 Guests
Location:  Casa Rosa, Sydney
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SUSSAN LAUNCH AT
THE ALBERT

SUSSAN LAUNCH AT
THE ALBERT

SUSSAN LAUNCH AT
THE ALBERT

SUSSAN LAUNCH AT
THE ALBERT

SUSSAN LAUNCH AT
THE ALBERT

SUSSAN LAUNCH AT
THE ALBERT

SUSSAN LAUNCH AT
THE ALBERT

SUSSAN LAUNCH AT
THE ALBERT

SUSSAN COLLECTION LAUNCH AT THE ALBERT

Sussan launched their Autumn/Winter collection at a private residence in Melbourne with a hosted lunch event at The Albert.  VIP guests were treated to an exclusive preview of the upcoming range with stylist Renee Enright and Sussan Buying Manager Anna La Pira showing guests through the collection.

The Albert in Prahran is an ideal venue for events with modern lines, open plan living spaces, high ceilings and large windows allowing for an abundance of natural light. 

Brand:  Sussan 
Agency:  AMPR Group
Event:  Fashion Launch
Event Style:  Lunch/Fashion Viewing
Pax:
  40 Guests
Location:  The Albert, Melbourne
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