Max Media Lab brought Haus Labs to the Australian beauty stage at Ares in South Coogee, welcoming the country’s leading media and tastemakers for an intimate launch of the brand’s newest products. Guests experienced a dynamic summer event, with models moving through the space and a live synchronised swimming performance creating a sensorial journey that unfolded across the night.
Set in a contemporary-industrial waterfront residence, Ares offered breathtaking water views and a striking pool, while innovative branded touchpoints and a custom six-metre media wall transformed the home into a living campaign set – providing a vibrant and immersive backdrop for Haus Labs’ unforgettable summer experience.