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  • Submit Your Brief
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Homeowner & Client Dashboard

Chroma Loft, Prahran East

  • Melbourne, Inner City Melbourne, VIC

Features, styling and furniture is subject to change. Please contact the team if your campaign is reliant on a specific item.

From $3400
based on an 8 hour day + booking fee
with up to 15 PAX

Alternative hours available on request.
Furniture shoots, TVC’s, filming, larger teams will incur additional fees. View pricing terms.

Location Enquiry
From $3400
based on an 8 hour day + booking fee
( up to 15 PAX )

Alternative hours available on request.
Furniture shoots, TVC’s, filming, larger teams will incur additional fees.

Pricing Terms
Location Enquiry

Welcome to Chroma Loft, Prahran East by Pure Locations

Available to hire for photoshoots, TVC & video production, filming, brand activations and corporate events.

Features Include

  • Courtyard, Outdoor Living, Double Storey, Coloured Kitchen, Feature Wall
Air ConAir Con
Clothes Rail AvailableClothes Rail Available
No Large Scale FilmingNo Large Scale Filming
Additional location features
  • 2 Bedrooms: 2x Queen
  • 2 Bathrooms: 2x Ensuite
  • Parking: Garage for unloading

ABOUT Chroma Loft, Prahran East

Welcome to Chroma Loft, a striking New York-style industrial loft in the vibrant heart of Prahran East, Melbourne. This double-storey apartment combines contemporary design with eclectic charm, offering a versatile backdrop for photoshoots, TVCs, and creative productions.

Inside, the spacious living area features a colourful feature wall and a unique kitchen that injects personality into the space. High ceilings of 6.5 meters create an airy, open atmosphere, while concrete floors add a raw, urban edge characteristic of warehouse-style living. The stylish dining area and well-appointed bathrooms provide additional spaces for versatile shooting setups.

Natural light floods the loft, enhancing the industrial details and creating a warm, inviting environment. Outside, the courtyard offers an intimate outdoor setting, ideal for lifestyle shoots or capturing casual, creative moments.

Situated in inner-city Melbourne, Chroma Loft is surrounded by trendy cafés, boutiques, and cultural hotspots, providing endless inspiration for your project. Whether producing an artistic editorial, a TVC, or a dynamic filming session, this loft delivers a unique, character-filled canvas to bring your creative vision to life.

Location available in Prahran East to hire with Pure Locations for photoshoots, TVC and video production, filming, brand activations and corporate events.

Prahran is located 23 minutes from Melbourne CBD.

Location available in Prahran East to hire with Pure Locations for photoshoots, TVC and video production, filming, brand activations and corporate events.

For more inner-city Melbourne properties for photoshoots and filming, explore our curated collection with Pure Locations.

  • PROPERTY CATEGORY : Aspirational Family Homes, Apartment
  • PROPERTY STYLE : Warehouse Style, Industrial, Contemporary, Eclectic
Location Enquiry
Book a Recce
Pricing Terms
  • Listed price is for 8 hr fashion / lifestyle photoshoot 15 PAX.
  • Furniture photoshoots, TVC’s, filming, larger teams will incur additional fees.
  • 8 hours between 8am – 6pm. Please inform team if you need to shoot at other times.
  • GST is added to all fees.
  • All clients must have Public Liability Insurance.  
  • The prices listed on our website are accurate at the time of publication. For the most up-to-date pricing, please contact our team directly.

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